Maruti Suzuki has been the market leader in the passenger vehicle segment in India by a big margin whilst Suzuki Motorcycle India (SMIPL) has not been making any noteworthy growth after it ended its partnership deal with TVS around twelve years back.
The two wheeler division boasts a market share of around 3 per cent which is nowhere near biggies such as Bajaj, Hero or TVS.
Suzuki’s headquarters in the Japanese market is currently experiencing the requirement to do something to perk up the Suzuki Motorcycle’s Indian outlooks.
With the intention to systematize its functioning in the domestic market, the Japanese car manufacturer has made a proposal to form a synergy between Maruti Suzuki and Suzuki Motorcycle India. The said plan would comprise deputing Maruti Suzuki staff in major sections of Suzuki Motorcycle such as manufacturing, supply chain as well as staffing.
Suzuki has two entirely different tales in the Indian market with their 4 as well as 2 wheeler businesses.
Mr. S.Y. Siddiqui, chief operating officer (HR and administration) of Maruti Suzuki has already extended his services to the two-wheeler subsidiary of the company. More such service additions in the arena of component sourcing and manufacturing are likely to occur in the coming time.
While giving confirmation about the development, Maruti’s representative stated, “Maruti Suzuki regularly teams up with providers for bulk purchasing of materials. This assists the firm in addition to the supplier. Similar deals with Suzuki Motorcycle India are being mulled over.”
With the connection between the 2 units, Suzuki could back up its sick two wheeler division.
Paritosh Arya – has written 748 posts on this site.